Search Engine Optimization Basics
The MOST IMPORTANT single SEO factor is the average time spent on your site:
( ...) "How long will users stay on a web page before leaving? It's a perennial question, yet the answer has always been the same:
- Not very long.
The average page visit lasts a little less than a minute.
As users rush through web pages, they have time to read only a quarter of the text on the pages they actually visit (let alone all those they don't). So, unless your writing is extraordinarily clear and focused, little of what you say on your website will get through to customers.
However, while users are always in a hurry on the web, the time they spend on individual page visits varies widely: sometimes people bounce away immediately, other times they linger for far longer than a minute. Given this, the average is not the most fruitful way of analyzing user behaviors. Users are human beings — their behaviors are highly variable and are not captured fully by a single number. ( ...)" See full article: How Long Do Users Stay on Web Pages?
Part II: Authority as a Ranking Factor
Your site MUST provide ORIGINAL and quality content. The VOLUME of this content must EXPAND on a weekly basis and should be updated over the years. Make sure to have at least 800 words (per post or new page) with the aim of becoming an authority on the given topic and/or keywords that you are aiming to rank for.
Important: This is not a “rule for all situations.” Rather, it is the standard way to rank well and HOLD your ranking over time. There are some cases where what is needed is NOT so much to expand your work but rather to UPDATE and IMPROVE your existing work. Examples include GOING BACK to a page and correcting typos, ...
See More: Authority Ranking
Part III: Image Optimization
NAME the file but “STICK-TO-IMAGE-DESCRIPTION+DATE.jpg/png” (the file name shouldn’t be random numbers).
Add meta data offline to the image itself! (See tutorials for Adobe Photoshop File Info, Adobe Bridge, Camera Bits Photo Mechanic and Microsoft Expression Media). You may wish to save your images to a cloud. This in some cases allows you greater control. You can then link to the image file (in the cloud) from your web page. If you choose to upload the image to your server then place the image within a folder called "images".
See More: Image Descriptions
Part IV: Sitemap XML & Robot tags
What is a robots.txt file?
On all well made sites there will be (generally) a chance for you to examine the /robots.txt file which will give you some basic ideas as to what content the webmaster wishes a search engine to focus on and which content to NOT index as well as, in many cases, the location of the xml sitemap and sometimes even messages to users. Note that robots.txt can exclude or include certain types of crawlers. ...
See More: Tweaking Robots.txt
Search Engine Optimization Basics - Some Other Essential Tips:
A) Set canonical URLs for your pages.
B) Work on your title and description (and, optionally, keyword meta tag). To do this well, STUDY what other quality, high ranking sites do. See WHICH keywords they target. Think of HOW their work compares to your goals and optimize your content for CLICKS by using good sentence structure and not stuffing keywords.
C) Disavow bad backlinks (a lot of cowardly, low level, non-creative, bored humans spend time making link building from poor quality sites their lifelong routine. This CAN and COULD damage your ranking if not checked).
D) Seek out newspapers and university websites that might wish to speak about your projects or products. Get them to link to your home page using the name of the product, not the site name.
E) Check the page loading speed.
F) Structure your text to have one H1 tag (info: about tags) and make sure that H1 tag contains your keyword. Use anchor tags, comment tags, and most of all good sub-header (H2 and H3) tags. You should also use BOLD and write in bullet lists whenever possible.
This made in Palo Alto guide to basic SEO was last updated September 3rd, '18 by Ardan Michael Blum - CEO at A. Blum Localization Services.
A. Blum Localization Services Palo Alto is located at 345 Forest Avenue, Suite 204, 94301, California, USA.
This made in Palo Alto SEO guide was last updated by Ardan Michael Blum on 9/16/18