When it comes to ranking well the most important thing is to boost the average visitor time:
Everything that you do to improve your SEO should be aimed at expanding the average time visitors spend on your site. By doing this chances are high your content is worthy of high ranking on search engines. Try to have higher than 2 minutes for an average! The Nielsen Norman Group has a first rate page "How Long Do Users Stay on Web Pages?" where one reads "(...) Users often leave Web pages in 10–20 seconds, but pages with a clear value proposition can hold people's attention for much longer. To gain several minutes of user attention, you must clearly communicate your value proposition within 10 seconds." The point is that a long visit is going to get noticed by search engines (especially when the visit came from a search).
"( ...) How long will users stay on a web page before leaving? It's a perennial question, yet the answer has always been the same:
- Not very long.
The average page visit lasts a little less than a minute.
As users rush through web pages, they have time to read only a quarter of the text on the pages they actually visit (let alone all those they don't). So, unless your writing is extraordinarily clear and focused, little of what you say on your website will get through to customers.
However, while users are always in a hurry on the web, the time they spend on individual page visits varies widely: sometimes people bounce away immediately, other times they linger for far longer than a minute. Given this, the average is not the most fruitful way of analyzing user behaviors. Users are human beings — their behaviors are highly variable and are not captured fully by a single number. ( ...) See more How Long Do Users Stay on Web Pages? "
Everything that you do to improve your ranking should push towards longer average user visits by quality, expanding, original, authority status for your keywords, theme and/or niche topic.
In my view,improving the average time visitors spend on a site is key to ranking well! To achieve this, always aim for original, quality content. Produce this content in an expanding context on at least a weekly basis. Cross-link your updates and add links, and update older posts.
There is a need to have 800 words (at least) per true authority post/page - but search engines give you room to grow. If you produce quality content that is far shorter but return to add paragraphs and re-ping search engines to crawl your content (over a few months) this seems to work fine.
To hold your ranking over time you will need (at least every 4 to 6 months) to check the outbound links you provided (to ensure they are still online).
An essential tip: Look for good PDF Google Scholar sourced content to validate what you are saying!! and any other tweak that is useful for the overall quality of your content. Remember that links were first viewed by search engines as a means to RECOMMEND and/or VOTE for content.
Along with using content (for outbound links) from Google Scholar, I would suggest making your own PDF content! And host that content online (off your main site). So you can link to your expanded PDF on a different IP. If you wish to keep your PDF documents on your server then you will want to put a navigation menu into the self-hosted PDF to bring people back to your main content. Over time add videos, and photographs and new pages!
A. Blum Localization Services is a Palo Alto SEO company which specializes in providing customized corporate SEO training in-house in San Francisco, across the Bay Area, and beyond. We focus on issues that are often overlooked by non-SEO staff such as link building, image descriptions, how to tweak PDF files for top ten ranking on search engines, and more tips as part of a customized checklist for an office-wide SEO standard. Our five search engine optimization training packages range from basic to advanced. Discover our in-house Corporate SEO Training.